Problems solved
Complexity of multi-platform management
Allowing users to create, schedule, and monitor campaigns across multiple social networks from a single interface.
Performance visibility
Providing comprehensive analytics that track campaign performance across platforms with unified metrics and reporting.
Content consistency challenges
Ensuring brand voice and visual identity remain consistent across different platforms and campaign elements.
Time inefficiency
Streamlining workflows through batch scheduling, content libraries, and templates to reduce the time spent on repetitive tasks.
Who we designed for
Entrepreneur
Marcus Johnson runs a local home renovation company. Marcus knows social media is critical for growth but lacks the time to manage multiple platforms while overseeing construction projects and meeting with potential customers.
Merchant
Sara owns a flower shop. She needs to showcase her latest creations across multiple platforms to drive seasonal orders. Sara struggles to maintain consistent posting while managing her shop and finds it difficult to track which posts generate actual foot traffic to her store.
Small business owner
Leila operates a candle store. Leila finds herself overwhelmed trying to create original content, respond to community messages, and analyze which promotional strategies actually bring people through the door.
Research
I often start with the literature review—it usually provides a great start in building a conceptual model. Avery Swartz's See You on the Internet and Jason McDonald's Social Media Marketing Workbook were useful in both understanding the basics of the subject and getting the general idea of what users can be facing.
To learn more about users I watched a selection of YouTube videos1 where people share their experiences planning, creating and managing ad campaigns for their businesses. I selected a wide array of clips featuring people from various backgrounds and with different technology skills.
Despite some shortcoming2 this proved to be a low-cost and enormously insightful way of getting to know our users. We were able to identify different strategies people use in campaign management, language they use when speaking about the subject and mental model of the way it works.
Design highlights
